coca-cola on facebook
Obviously some moron read a couple of entries on Jeremiah Owyang’s Web Strategy blog and decided to go for it. The corporate world has a lot to learn about the read/write web.
The writing on the Coca-Cola wall is hugely entertaining though…
[…] Of course, it’s now being followed by “cyber monday” […]
I don’t think this is such a bad effort. Certainly they should endeavor to make it more of an interactive community rather than a ghost town. It demonstrates that at least Coke pays attention to the space, even if their cultural assumptions about the social media/social networking space may need to be shifted or re-arranged.
To their credit, this space as its stands seems far less like mindless roll out–which has caused problems (think IBM in Secondlife) It leaves room for user created content–instead of rampant commercialism. For that and their at least attempting to engage the space is to be commended.
[…] Social network marketing corporate forays Published in November 26th, 2007 Posted by ebryn in direct / social media marketing research, database marketing Here’s a reason why Microsoft invested over $200 million in Facebook. It’s all about the data Facebook has compiled on its user base and the time this user base spends on Facebook. What’s the “veracity index” for this data? One assumes it’s higher than other data sources, since users’ incentives to enter data honestly is relatively high (why lie to my friends?, why lie about what interests I share with my friends?, etc). Accordingly, some companies are stumbling into this space, and getting ripped because of their stumbles. On the other hand, some other companies are “getting it” (looks like Target’s winning). Obviously, these companies want to tap Facebook’s rich data stores and its users’ apparent nonchalance concerning how marketers will use such data within the Facebook community (read the comments in this post). Real estate firms (or agents or agent teams) interested in establishing a viable Facebook presence should follow Target’s model, rather than the seeming corporate topdown foray employed by Coke. This is not to say there are no strategy considerations; rather Coke’s plight is a cautionary tale that militates against myopically stumbling into the social networking space. […]
[…] By sebastianmary Obviously some moron read a couple of entries on Jeremiah Owyang’s Web Strategy blog and decided to go for it. The corporate world has a lot to learn about the read/write web. The writing on the Coca-Cola wall is hugely entertaining … sebastianmary.com/wordpress/?p=69 sebastian mary sebastianmary.com/wordpress […]