Slightly belatedly, a picture I took in the New York subway on Hallowe’en of a guy dressed as his own Facebook profile.

Everyone knows there’s no clear separation between online and offline space. I know people who met their husbands or wives through playing ARGs. But the iconography of the net in popular meatspace? Some sort of benchmark has been reached.

So what else in ‘real life’ is being quietly reinvented by the structures, social patternings and aesthetics of the net?